President
DAC Strategy and Experiential Marketing Measurement Coalition
Dax Callner has 25+ years experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, Johnson & Johnson, HSBC, Google, TikTok, Microsoft, Amazon, Toyota and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, experiential initiatives, business and consumer events, and measurement.
Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President.
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