Autumn Merritt is a strategic marketing leader and brand builder known for shaping culturally relevant experiences and driving membership-led growth. A graduate of Howard University with a B.B.A. in Marketing, she began her career in grassroots promotions before joining Universal Music & Video Distribution as a College Lifestyle & Marketing Representative, where she developed a strong foundation in audience engagement and cultural marketing.

Her career evolved within the fashion industry in Chicago, where she specialized in management, wholesale buying, and visual merchandising. In 2007, she co-founded Sir & Madame, a respected multi-brand retail concept, building a platform that blended commerce, culture, and community. Through this venture, she led collaborations with globally recognized brands including Nike, Beats by Dre, Shiseido, Heineken, and HBO, with work featured in The New York Times, Marie Claire, GQ, and The Huffington Post.

She later played a key role in launching and leading Manifest, a lifestyle-driven concept in Washington, DC that brought together retail, hospitality, and cultural programming.

Autumn currently serves as Head of Membership for North America and Latin America for Soho House’s Cities Without Houses, where she leads regional growth, retention, and market strategy across both markets. Her work focuses on building high-value communities, developing strategic partnerships, and translating brand into meaningful, member-driven experiences at scale.