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Skift IDEA Awards 2025: Meet the Winners

From bold design to brilliant ideas - meet the 2025 Skift IDEA Award winners, travel’s most coveted award.

After an unprecedented 420 entries - and 247 finalists advancing to the final round - the 2025 Skift IDEA Award winners have been revealed.

Celebrating bold, mission-driven achievements, Skift IDEA Awards spotlight the brands, agencies, and innovators shaping the next chapter of travel across seven distinct categories:

Following a review by an independent panel of expert judges, selected for their leadership and perspective across key sectors of the industry, the 2025 winners have now been chosen.

Explore the full list of 2025 Skift IDEA Awards winners below:

Intrepid Tours India Private Limited | Holy City Rickshaw: Driven By Women, Powered by Intrepid

Global Rescue | GRID: The Global Rescue Intelligence Delivery System for Business Travelers

Mandarin Oriental Hotel Group | The Guest Experience Programme


Butterfield & Robinson | Around The World in 60 Days

GOTOKU LLC | Kagoshima Unearthed: Unfiltered Local Life and Cuisine Shaped by Volcanoes and Ocean Currents

Boundless Life | Redefining Family Travel

Shannon Guihan | Chief Sustainability Officer and Head of TreadRight Foundation, The Travel Corporation

Destination Toronto | Relax, Recharge, Renew Program

Urban Villages | Populus: The Country's First Carbon-Positive Hotel

Justine Palefsky and Tasneem Amina | Co-Founders, Kindred

Booking.com | We Filter Places, Not People

Department of Culture & Tourism - Abu Dhabi | Saadiyat Cultural District : Neural Murals - A Disruptive Fusion of Art + Neuroscience

Travel Alberta x C&B Advertising | Alberta’s Least Liked

Rajasthan Studio | Curated Experiences for Every Traveler

Tennessee Tourism | Sound Sites: Where Accessibility Meets Artistry in Tourism

CarTrawler | Connect Platform: Powering Unparalleled Performance for the Biggest Brands in Travel

Abode Worldwide | From Visibility to Value: PR That Grows B2B Hospitality and Property Tech Brands

IDeaS Revenue Solutions | IDeaS Spotlight: Transforming Hotel Marketing with Valuable, New Demand Insights

Mews | Revolutionizing Revenue At Every Touchpoint

Banff & Lake Louise Tourism | Banff & Lake Louise Tourism's Trip Builder - Helping Visitors Plan for Joy, Not Disappointment

Matador Network | GuideGeek: Custom AI for Travel Brands

Sheraton Waikiki Beach Resort

Destination Canada

The Miami Beach Convention Center (MBCC)

Snapsight | World’s First AI-based Real Time Event Content Summarisation


Sentral | Tech + Luxe Lifestyle = STR success

Extenteam | Tailwind by Extenteam: Transforming Guest Experience with Human + AI Synergy

Interested in taking part in Skift IDEA Awards? The 2026 Skift IDEA Awards are now open for pre-registrations.