The workforce is shifting faster than most event programs can keep up with. By 2030, Gen Z and Millennials will make up 75% of employees, yet most events are still running the same playbook from a decade ago.

In this Skift Meetings Backstage Briefing, we cut through the noise on generational event design. Forget the stereotypes. This is a practical, research-backed conversation about what attendees across every age and career stage actually need from a business event, and how to deliver it without blowing your budget or your program.

We'll cover what's changing in registration, content formats, networking, and ROI measurement, and share real examples from planners already doing this well.